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      • 2020年10月14日
      • 農歷八月廿八   星期三
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      北京新發地農產品批發市場簡介


       

       

      北京新發地農產品批發市場成立于1988年5月16日, 市場建設初期只是一個占地15畝、管理人員15名、啟動資金15萬元,連圍墻都是用鐵絲網圍起來的小型農貿市場。在張玉璽的領導下,經過32年的建設和發展,現已成為首都北京乃至亞洲交易規模最大的專業農產品批發市場,在世界同類市場中具有很高的知名度和影響力。

      Xinfadi agricultural wholesale market was established on May 16th, 1988. At the very beginning of development procedure, the xinfadi market is only a one-hectare small bazaar with 15 administrative staff and 150,000 yuan for initial capital. During the past 32 years, xinfadi market went across its stages of growth and strength under the leadership of President Zhang yuxi. At present, xinfadi market has become a  famous agricultural wholesale market which has the largest trade volume in Beijing, and even in Asia. Meanwhile, it has been maintaining the superior brand awareness and influence in the same field internationally.

       

       

      市場現占地1680畝,管理人員1500名,固定攤位2000個左右、定點客戶4000多家,日吞吐蔬菜1.8萬噸、果品2萬噸、生豬3000多頭、羊1500多只、牛150多頭、水產1500多噸。近年來,市場本著“扶大、扶強、扶優”的原則,培養出單品經營大王100名,綜合銷售百強100名,形成了以蔬菜、果品批發為龍頭, 肉類、糧油、水產、調料等十大類農副產品綜合批發交易的格局。

      So far, the area of market has extended to 112 hectares with 1,500 administrative staff. The market has about 2,000 booths and more than 4,000 fixed-point clients. Xinfadi Market trades 18,000 tons of vegetables, 20,000 tons of fruits, more than 3,000 of swine, around 1,500 sheep, about 150 cattle, and more than 1,500 tons of seafood on a daily basis. What is worth mentioning, market has been carrying out the operation principle of “support, enhance and strengthen business” in recent years. Market has incubated 100 wholesale magnates who conducting single product business and top one hundred wholesalers of comprehensive operations. Their lines of business have covered the entire agricultural products field contains vegetables, fruits, meat, grains and oils, seafoods, seasonings and so on. A diversified and integrated market has been formed.

       

       

      市場成立32年來,始終秉承“讓客戶發財,求市場發展”的宗旨,以“服務首都、服務三農”為己任,堅持以道德和責任做好首都農產品安全供應這個天大的事;用講良心,守誠信,為百姓,承擔了首都80%以上的農產品供應。2019年交易量1749萬噸,交易額1319億元人民幣。在全國4600多家農產品批發市場中,新發地市場交易量、交易額已連續十七年雙居全國第一,是首都名副其實的大“菜籃子”和大“果盤子”。“新發地”品牌已成為中國農產品的代名詞,新發地市場的農產品價格指數成為引領中國農產品市場價格的風向標和晴雨表。

      Within the past 32 years, xinfadi Market has been implementing the management philosophy of “pursuing self-development and enriching clients”. Meanwhile, xinfadi market continues to take it as its responsibility to “serving the capital, agriculture, rural areas and farmers”. At the same time, market insists on supplying the food materials for the capital with the admirable moral criteria and high sense of responsibility. Particularly, xinfadi market has been providing more than 80% of food materials for citizens with a clear conscience and good faith. In 2019, xinfadi achieved 17,490,000 tons of transaction volume, with a turnover of 131.9 billion yuan. Among the more than 4,600 domestic agricultural products wholesale markets, xinfadi has ranked first in the country for 17 consecutive years in terms of transaction volume and turnover. Xinfadi market is worthy the name of “giant veggie basket” or “fruit platter”. What’s more, “xinfadi” has become the synonym of Chinese superior agricultural products, the price index number of xinfadi market is regarded as a reliable barometer to effect national agriculture products market price .

       

       

      近年來,為構筑首都農產品安全穩定供應的“護城河”,市場實施了“內升外擴,轉型升級”的發展戰略,業務正在穩步向生產源頭和零售終端同步延伸。目前,新發地市場已在全國農產品主產區投資建設了14家分市場和300多萬畝基地,在北京市區內建立了150多家便民菜店,300多輛便民直通車,有效平抑了市場物價,方便了社區居民,保障和滿足了首都農產品的安全穩定供應。

      In recent years, in order to safeguard the supply of food materials in the capital more stable and reliable, “xinfadi” is striving to “enhance and expand” internationally and digitally. It is currently turning to strengthen the production source and enhance the retail terminal at the same time. Up to now, “xinfadi” has invested and established 14 branch markets and more than 200,000 hectares of farmlands located in domestic main producing areas of agricultural products. Meanwhile, for the sake of stabilizing commodity prices, serving communities, securing steady supply for the capital, xinfadi has built more than 150 convenience store on community doorstep and launched its community outreach fleet of more than 300 delivery trucks in Beijing. The safe and stable supply of agricultural products in the capital is guaranteed and met.

       

       

      三十二年來,新發地農產品批發市場從無到有,從小到大,不僅成為帶動中國農產品大流通的超級綠色航母,而且直接和間接帶動近百萬農民就業,為服務首都的四個中心,保障和滿足首都農產品供應,維護首都穩定,促進中國農業增產、農民增收作出了重大貢獻。為此,新發地市場先后榮獲全國文明市場、國家農業產業化重點龍頭企業等200余個榮譽稱號,“新發地”也連續多年被評為北京市十大商業品牌。鑒于新發地市場近幾年在精準扶貧和一帶一路方面所做出的貢獻,2019年新發地市場先后獲得“2019全國脫貧攻堅組織創新獎”、“一帶一路特別貢獻大獎”和“全國民族團結進步模范集體”三項大獎。

      Within the unremitting development of last 32 years, xinfadi has experienced different phases such as “start from scratch,” “from small to large”… not only leading the circulation of domestic food materials, but also facilitating the employment of almost a million farmers directly and indirectly. More than that, xinfadi market has made a great contribution to serving four centers of capital, maintaining stability of capital, safeguarding supply of food materials, boosting agricultural output and farmers’ income.

      Therefore, xinfadi market has successively won more than 200 titles such as “National Civilized Market”, “National Key Leading Enterprise in Agriculture Industrialization” and so on. In the meantime, xinfadi market has been awarded as “Top Ten Commercial Brands in Beijing” for consecutive years. In consideration of the magnificent work in “targeted poverty alleviation” and “belt and road initiative”. In 2019, xinfadi market has successively won three awards, "2019 National Innovation Award for Tackling Poverty Alleviation Organizations", “One Belt One Road Special Contribution Award", and " National Unity and Progress Model Collective".

       

       

      新發地市場將一如既往的參與扶貧事業,助力我國脫貧攻堅戰的全面勝利。同時,加大與一帶一路沿線國家的農產品貿易合作,發展海外種植基地,為各國人民謀福利。

      The xinfadi market will, as always, participate in the battle of poverty alleviation and help China's victory in the fight against poverty. Furthermore, xinfadi market will strengthen the agricultural products cooperation with countries along the “Belt and Road”, expand overseas planting bases and seek welfares for people of all countries.

       

       

      新發地市場正努力成為集農產品批發、物流集散、展示銷售、城市配送、價格指數形成、商務、科普、學術交流、創新創業為一體的新型花園式農產品物流園區。

      Xinfadi market is currently developing into a modern garden-style agricultural logistics center by partnering commerce, technology, academic communication, and innovation to focus on wholesales, logistics, exhibitions and sales, city delivery and price index formation. 






       


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